Entering the world of diamonds may be overwhelming at first when you’re spoilt for choice and don’t know what’s what, what your loved one will like, how pricing works and essentially entering the unknown. As well as creating fine jewellery, we’ve also created these fine guides filled with all the relevant information you need to help you through your purchase.
You may have heard of the famous 4C’s, these are Colour, Clarity, Cut and Carat. Typically these are the driving force of a diamonds price and the most influential when choosing your diamond. There are however more factors that affect price, aesthetics and decision, such as shade, tinge, symmetry, polish, fluorescence, eye-clean, treated, milky/cloudy diamonds etc.
Below are detailed breakdowns to help you further understand diamonds and make your choice.
The round brilliant is the most iconic and sought-after diamond shape, admired for its timeless style, versatility, and exceptional sparkle. Typically featuring 57 carefully cut kite-shaped facets, it is designed to maximise light reflection and brilliance.
A modern take on the timeless round diamond, the oval cut offers the same brilliance and sparkle while creating a more elongated, elegant look – an ideal choice for those seeking a refined alternative.
Striking the perfect balance between the classic round and the modern princess cut, the cushion cut diamond features a square shape with softly rounded corners, offering a timeless Art Deco-inspired look.
Modern and contemporary in style, the princess-cut diamond has risen in popularity thanks to its brilliant faceting and pyramidal shape, which create an intense, eye-catching sparkle.
The pear diamond, often called the teardrop diamond, beautifully combines the elegance of the marquise cut with the timeless appeal of the round brilliant.
The most transparent of all diamond cuts, this style features a pavilion with rectangular facets that showcase the stone’s natural clarity in a glass-like finish. An ideal choice for those who prefer an elegant, refined look without excessive sparkle.
First commissioned by Louis XIV, the marquise diamond is renowned for creating the most slender look of all diamond shapes, while still maximising the visible carat size. An elegant choice, especially flattering on delicate hands.
Also referred to as the square version of the Emerald cut, this style features a pavilion with rectangular facets that beautifully showcase the diamond’s clarity. Ideal for achieving a sleek, glass-like appearance with a modern shape.
One of the rarest cuts, the radiant diamond offers the most brilliance of all square-shaped diamonds. With its versatile design, it’s an excellent choice for any ring style.
The heart-shaped diamond is one of the most unique and romantic choices available. Crafted from a modified round cut, it retains the brilliant sparkle of a round diamond while adding a truly romantic touch.
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